What is balloon printing?
Balloon printing is quite simply the procedure of putting some type of image onto the surface of a balloon. Balloon printing companies have been around for a long time, but modern printing techniques and new equipment are helping to improve the scope of what type of balloons can be printed on, and what logos can be applied.
Balloons may have multi-coloured patterns printed onto their surfaces, and this can be enhanced by using smart designs and making use of the colour of the balloon itself. It is also possible to print onto both sides of a balloon, so no matter where folks are standing in relation to the balloon they should be able to see the printed images.
This article hopes to highlight just a few of the possible uses of personalised, branded balloons.
Advantages
Balloons are great because they are not an overly expensive thing to get hold of. Even the more fancy balloons do not have to cost the Earth, and when you compare and contrast prices with many of the alternatives you can quickly see the financial benefits of branded balloons.
One of the more exciting things about using printed balloons at any kind of occasion is the great flexibility they offer. Modern balloon technology allows such a wide range of shapes, sizes and colours that you can really let your imaginationrun wild and allow your creative side to take over. There are some limitations, but most people are amazed at what can be achieved with just balloons.
This flexibility becomes even more significant when you start using balloons together to create balloon strings or sculptures. You can combine different coloured balloons to great effect and create bold designs, or use different shapes and sizes of balloons to create eye-catching exhibits. The possibilities are not quite endless, but they are very numerous nonetheless.
Another fantastic benefit of using balloons is that they are incredibly light. This makes them extremely easy to move around and to sculpt into various sculptures. You won’t need to hire moving men or forklift trucks to get them to where you want them to be! Another great benefit is that if you are going to inflate them on site, many hundreds of balloons will fit into a handbag. This means they can be used to decorate even the most remote of locations.
I have talked with many different balloon wholesalers that all feel custom printing is a market that keeps evolving.
For social events
Getting a set of your own, customised, printed balloons at a social gathering always adds an additional element of fun and fascination to whatever you are doing. Whether the event you are attending is a reasonably formal affair, such as a grand dinner party, or a quite informal celebration, such as a stag or hen party, you will find that printed balloons can really make the night be noticeable.
Wedding parties
Wedding parties are the perfect occasion for usingprinted balloons to spruce up your location. They are both formal and informal events at the same moment, with a serious intent but also a focus on having fun and enjoying the day. This is where the flexibility of balloon printing comes into its own.
During the wedding meal, photo-taking or any other official announcements, you can use some smart balloons printed to match your surroundings. Then when the partyreally starts you can use a collection of fun balloons having a personalised wedding message. Or how about balloons personalised with either the bride or grooms picture to show which side of the family you are on?
Stag & hen nights
Stag and hen parties are always fun occasions, and more often than not they will entail some form of dressing up or decoration. So why not make use of printed balloons as a way of “jazzing up” your evening and really making your party stand out from the crowd. Here are just a couple of ideas.
L-plate balloons. One of the most recognisable elements of a hen party is the bride to be donning driving L-plates on their clothing. It is a classic touch that usually makes the lucky lady stand out from her party of hens. But there is no reason to limit yourself to decorating outfits. Why not print an L-plate on a good sized balloon and attach it to the bride to be. Then everyone will easily know who to watch out for during the rest of the night!
Nickname balloons. Groups of males out on stag nights will often have their photos and nicknames used by their friends printed onto a t-shirt or top. But again, why stop at the clothing? You can print faces, nicknames, or just about any other humorous facts onto personalised balloons and give them out to members of your stag party.
Decorating functions
Branded balloons at events don’t have to be highly conspicuous or gaudy. In fact, you will find that there are many ways that you can organise printed balloons to create very elegant effects. At many formal events, such as award ceremonies or grand birthday parties, balloons can become an interesting piece of furniture as opposed to an outlandish assertion.
The great flexibility that comes with employing balloons at events means that they can be both promotional and ornamental. You might use a printed pattern on the balloons and then gather lots of them together to give the sense of dynamic wallpaper! Alternatively you could use the surface area of the balloons to print your corporate branding or a message you want to get across to your guests. This way, your balloons can perform different tasks based on how far away the viewer is.
If you want to learn more about styling your corporate event, click here now to view a balloon printing website with plenty of creative ideas.
For corporate events
Although many of us relate memories of balloons with birthday celebrations when we were youngsters, printed balloons can also be used in a more grownup environment. The use of printed balloons can actually be very advantageous in the business world. While they are not an obvious choice, there are innovative ways to use balloons for corporate purposes.
Exhibitions
Anyone who has had a stand at a corporate exhibition will know just how very much competition there is for space and just how hard everybody tries to bring potential customers in their direction. If you use the standard methods of marketing to your exhibition show you will find that you need to spend a lot of time, and normally lots of money, to really stand out. But rather than just contending on the same playing field as your competitors, how about taking to the skies to get one over on them?
Advertising potential
If you are making use of helium filled balloons to help advertise your companythen you will be instantly at an advantage. As we all know, helium filled balloons are lighter than the air around them and will float upwards. With the right amount of string attached to the balloon you will be positioning your corporate identity in a space over and above the reach of regular advertising.
Just like printing your logo or company message on carrier bags or other packaging, printing onto balloons provides a mobile marketing space that you don’t have to transport around yourself. Every single time you hand out a printed balloon to a customer at the exhibition, you are effectively giving out a promotional item for your business that will be relocatingaround. Wherever that individual goes, your company branding will go too.
Yet another great benefit of using printed balloons as a corporate advertising tool is the price tag. No matter what condition the economy may be in, firms are always looking for the most cost-effective means to promote themselves, and printed balloons are certainly one of these methods. For a relativelylow price you can get hold of a good range of balloons, all printed with your bespoke message. They are a really cost-effective advertising space.
It is important to note that using a 100 percent balloon-based solution as your marketing strategy won’t always bring the results you are looking for. It is a great deal better to use printed balloons as one part of your advertising campaign.
Successful businesses need motivated and skilful staff like B-loony who steers the strategy of balloon printing company B-loony forward.
Balloon printing options
There are two primary kinds of balloon that can be printed on; latex balloons and also foil balloons.
Latex balloons are the most common type of balloon. They are the teardrop shaped balloons that are somewhat rubbery in texture. They nowadays come in a wide range of colour possibilities, and you can actually get balloons that are semi-transparent or have a metallic surface finish. All latex balloons can be printed on but it is well worth bearing in mind the base colour of the balloon when developing a design.
Foil balloons are actually made from mylar, and instead of being formed of one single piece of material they are more typically made by sealing two individual pieces together. This hemming process allows for a wide range of different designs, including stars and hearts. Combined with their shiny finish, foil balloons have become incredibly popular for printing personalised messages for special occasions.
The environmental impact
Balloons are a consumable item, therefore people are often concerned about the effect they have on the environment. The good news is that balloons are in fact quite an environmentally friendly solution and using them will not have a harmful effect on the planet. Many studies have been done that support this view.
Latex balloons are made of a material called natural rubber latex (NRL) which is gathered from trees in tropical areas. The trees are simply tapped for their rubber rather than chopped down, and the cultivation of rubber tree plantations actually helps to avoid rainforest deforestation.
They are also biodegradable and can even be used on the compost heap! Latex balloons will decompose at different speeds depending on the conditions they are left in, though testing has shown that they will usually decompose completely within 6 months. This is the same length of time as oak leaves take to decompose.
Get your own printed balloons
I hope this article will have highlighted a few of the scenarios that printed balloons are well matched to, and maybe you are already thinking about an upcoming event where balloons would make a great party piece.
If you want to learn more about getting your own customised printed balloons, there are many companies that are now offering balloon printing as a service. By exploring on-line you will be able to find a balloon printing company that could help you out.
